Flip Flop Shops Opens at Hillsdale

Flip Flop Shops Opens at Hillsdale

April 7, 2026

Flip Flop Shops Opens at Hillsdale Shopping Center in San Mateo

Beach Lifestyle Footwear Retailer Celebrates with Grand Opening and Kauai Getaway Giveaway

Hillsdale Shopping Center is pleased to announce the opening of Flip Flop Shops, a specialty retailer dedicated to beach, surf and relaxation footwear. The new store will debut with a soft opening on Friday, March 27, followed by a grand opening celebration on Friday, April 3 at the popular San Mateo shopping destination.

Bringing a laid-back, coastal-inspired shopping experience to the Bay Area, Flip Flop Shops offers a curated selection of comfort-driven footwear for everyday wear and weekend escapes. The retailer features a wide range of popular brands, including OluKai, Reef, Rainbow, Birkenstock, Sanuk, Havaianas and more.

Established in 2004, Flip Flop Shops has grown into a recognized name in beach lifestyle retail, with locations across North America, offering top brands in one convenient destination. 

The Hillsdale location is owned and operated by Bay Area natives Mike and Margarita Guizar, who bring a community-focused approach to the store. After careers in tech and healthcare legal, the couple set out to create more than a retail space, envisioning a calm, approachable environment where guests can slow down, find the perfect pair and leave feeling refreshed and renewed. 

“We’re excited to bring Flip Flop Shops to Hillsdale and share the relaxed, beach lifestyle the brand is known for,” said Guizar. “We look forward to becoming a go-to destination for comfortable, high-quality footwear the community can enjoy every day.” 

To celebrate the grand opening, guests will have the opportunity to enter a giveaway for a four-day, three-night trip to Kauai. To participate, guests can purchase a pair of sandals, join the store’s rewards program and follow Flip Flop Shops on Instagram or Facebook.

“Flip Flop Shops brings a strong specialty retail concept to Hillsdale that complements our mix of fashion, dining and entertainment,” said Trish Pruitt, vice president of marketing for Northwood Retail. “It’s a thoughtful addition that broadens our retail mix and enhances the overall shopping experience.” 

Flip Flop Shops is located at Sixty 31st Ave., San Mateo, CA 94403 at Hillsdale Shopping Center near Macy’s and Gap. Store hours are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sunday.